Why Meaning Is A Competitive Advantage

The day after she turned fourteen, my mum (number ten in a family of eleven), woke early to catch the bus that would take her to work


What’s On Your Y-Axis?

The strategy for any project or business and even our days, weeks and months could be plotted on a graph using an x-axis and a y-axis. 

Why Not Make Something Great?

Like his grandfather, before him, Shane was in the textiles business. He made good socks for a living until the day


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